During the Spring semester of 2025, I took a Branded Strategic Storytelling course, where I conducted an in-depth analysis of a brand using both market and quantitative research. Through this project, I explored how data-driven insights inform brand strategy and the importance of building meaningful consumer relationships. This experience not only deepened my understanding of strategic brand development but also strengthened my ability to translate research into compelling, actionable content. Below is a link to a 40-page report showcasing my research, insights, and strategic recommendations.

That same semester, in my Management of Strategic Communications course, I conducted an in-depth situation analysis for the brand, Crescent Tools, bringing together extensive secondary and primary research to inform strategic decision-making. This project challenged me to gather, organize and analyze key data to uncover insights that shape brand positioning and communication strategy. Through this process, I honed my ability to interpret market trends, construct detailed consumer profiles, and develop data-driven recommendations. Below is a link to my situation analysis report, showcasing my research findings and strategic insights.

In my Branded Strategic Communication course, I spent eight weeks collaborating with a team to conduct in-depth secondary market research for the brand Peloton. Throughout the project, we gathered and analyzed data to uncover key consumer insights, identify market and behavioral trends, and assess Peloton’s current positioning. Our research served as the foundation for strategic recommendations aimed at strengthening the brand’s relevance and engagement with its target audience. The final deliverable was a comprehensive presentation that translated our findings into actionable strategies tailored to Peloton’s evolving market landscape.