Keira Lasley

I am a strategist who starts with the data and digs deeper to find the human story behind it.

I’m a senior studying Strategic Communications at the University of Missouri, with a focus on translating complex data into clear, insight-driven brand strategy. As a Quantitative Strategist at MOJO Ad, I’ve led large-scale research initiatives, uncovering consumer behaviors and attitudes that inform creative direction and campaign development. I’m especially interested in how numbers, when paired with curiosity and context, can reveal powerful truths about how people think, feel and connect with brands.

My work lives at the intersection of analytics and empathy. I’m driven to uncover patterns, ask the right questions and collaborate with creative teams to turn insights into meaningful brand experiences. Grounded in curiosity and driven by connection, I’m excited to bring my perspective on consumer insights and brand strategy to an agency that values thoughtful, human-centered work.